Hello, I’m Alicia Estrada

When I first started, I didn't have a massive warehouse, a global supply chain, or millions of dollars in revenue. What I did have was an old sewing machine, a pile of scrap fabrics, and absolutely zero experience in the fashion industry.

As a Mexican American woman with no money and no experience, breaking into the fashion industry felt impossible! I didn’t have wealthy parents to fund my business, I didn't go to an elite design school, and I didn't know a single clothing manufacturer. 

Because I started with no money, I made my first designs from leftover scrap fabrics, and hand-sewed every single stitch myself. When I officially launched my clothing brand: “Stop Staring!”, I was a one-woman operation. For the first few years, I personally made every single pattern and sewed every single dress that went out the door. 

I made every costly mistake you could imagine. I spent sleepless nights wondering if I was crazy for trying to compete with global brands while working from my bedroom at my parent’s house. 

But I kept working hard. And with my faith in God, I did the impossible!

I turned those exhausting manual lessons into a scalable, repeatable framework. That system took my business from absolute scratch to a $47 million fashion powerhouse!

I wrote my e-book because I look at the fashion industry today and see brilliant, creative aspiring designers giving up because the gatekeepers, and the fashion elite make it look impossible to break in.

It’s not impossible!  If you have the drive, and willingness to learn, I have the proven roadmap. Let’s build your brand together!